Who Is REAL Customer For Your Drugstore, Get And Keep Them With You

Everyone who consumes in a pharmacy is a consumer, but not necessarily a real consumer. Why do you say that?

1

Who is the real consumer?

I believe that many people have the experience of buying medicines in pharmacies in the past. They basically buy emergency medicines such as cold medicine, gastrointestinal medicine, and band-aid. The frequency of going to pharmacies throughout the year is very low. For pharmacies, these people can’t make much money in their business. The real money is for those with chronic diseases, that is, the real consumers of pharmacies.

2

How to retain real consumers?

People with chronic diseases need to take certain drugs for a long time, so they often go to pharmacies to consume. If they can keep these patients and let them come to your store every time to buy drugs, the profits of pharmacies will be considerable. Here are several ways to increase customer loyalty:

• Key points:
• Membership. Issue membership cards and formulate a point reward system, use membership points to deduct cash or exchange medicines
• Give free lectures and health seminars. Hiring a doctor or people in the health industry to spread latest knowledge. Some pharmaceutical companies are very happy to do this kind of activity for free.
• FaS method. A lot of drugstores will get a marketing machine in front of their stores. A marketing machine is something like this: Micro Elements And Osteoporosis Diagnosis Machine. This machine can be found on an independent site call cartkoo.com. The machine delivers results on human health so that you can introduce products to them. We call this FaS methond: Free testing as a Service.
• Make customers surprised. Sending some health and wellness books to chronic disease members and calling elder member to check how they are doing from time to time. There are many ways to establish a good relationship and increase Customer stickiness allows customers to choose you.

Summary

Opening a pharmacy is a good business, but everything is difficult at the beginning. It is inevitable that the business is not good at the beginning of the store. At this time, as the operator should not be discouraged, but to spend more time to think about where the problem is. Or the management method in the later stage is wrong, as long as you find the crux of the problem and apply the right medicine, you can definitely solve it. Combining the above strategies with your actual situation and continuously improving, I believe it will definitely create more revenue for your pharmacy.

How To Start And Run A Profitable Drugstore

The apparent prosperity of the pharmacy business has attracted a steady stream of entrepreneurs, but the real practitioners are well aware that making money in this industry is not as simple as it seems. You only notice the new ones coming up each year, but you forget those pharmacies closing down each year silently because of losing to competitors.

This article will talk about the following common misunderstanding:

1. Location selection
2. Decoration choice
3. Where to find profitable medical product supplies
4. Secrets in selecting products to be sold

For old pharmacies, there is no way to completely avoid the risk of closure, and there is more danger new pharmacies. If your pharmacy is in its infancy, if you want to quickly get on the right track of profitability, then don’t miss it.

1

Selecting location only considering the flow of people

To ensure a sufficient potential customer after the opening, many pharmacies only focused on whether the surrounding streets ensure a large population flow, but ignored the ability to convert the flow of people outside the store into the flow of customers in the store. This is fatal.

Opening a pharmacy to do business with people is naturally important, but in addition to this, we must also consider the conversion rate of people and the needs of these people. Although there are many people near some shopping centers, how many people will buy medicine when shopping?

On the other hand, we see some drugstores located in small industrial zones are having good and steady business, because there is no competition and young people in the zones are constantly buying from the store.

2

The money spent on decoration might not worth it

The importance of decoration design of a pharmacy is self-evident. A pharmacy that has spent a lot of time on decoration is always more popular than a pharmacy that opens after a casual painting. But a hotel style luxury feeling is not appropriate. A drugstore is a place that gives confidence and security.

Before decoration, do a simple survey on the surrounding consumption level, and then determine the design style based on the survey results, rather than blindly pursuing exquisite and high-end. If the decoration is too high-end, customers will feel that the pharmacy’s products will be too expensive, and they don’t dare enter the store.

3

You own special supplies plays into your profit

One of the major differences between an experienced store owner and a beginner is that the former has established special connections to suppliers of certain products.

Human health is an ancient and complicated business. People will come to you asking for something not on your product list. You should not simply say no because this is a chance to increase bonding with your customers and a chance to expand your business.

You can try the following online markets, search them with patience:

• Global market: Ebay, Amazon
• Independent sites like cartkoo.com
• Korea: Gmarket
• India: Flipkart
• Southeast Asia: Shopee
• Southeast Asia: Lazada

Some independent B2B sites are very helpful but you have to find them first. They will act just like your personal purchasing agent and provide some interesting products. One of these websites I found is: cartkoo.com. You should collect more.

4

Some products will not give you any profit

Many newcomers who open pharmacies believe that the most important thing to attract customers is that the goods are complete enough so that customers can buy all in one place. However, after various drugs were displayed on your shelves, they found that customers did not seem to buy it.

It is of course important to have a complete range of products, but the actual situation must be considered. If a large pharmacy with an area of ​​hundreds of square meters, it’s OK to have all people need, but if it is just a small pharmacy of ten square meters, it will be counterproductive and too expensive to pursue multiple categories.

10 Places For Drugstore Supplies Outsite Nearby Wholesale Market

You advantages will be limited if you only get product from local medical wholesale market. Here are 10 online sources for you. Search for the products and talk to sellers, you will find interesting and very competitive products.

1. Amazon

Through Amazon, you can have independent retail sites in 15 countries around the world, including the United States, and reach hundreds of millions of potential customer bases. There are more than 30 categories of products on Amazon, and the platform also provides “FBA” services, which will provide you with customer service and delivery services.

So what are the disadvantages of Amazon? The competition on Amazon is brutal, so you need to find a way to make your product stand out.

2. eBay

eBay has 168 million active buyers worldwide and is one of the largest and most diverse markets in the world. The online marketplace was established in 1995 and is a well-known auction site. eBay’s “Buy It Now” immediate purchase option allows you to directly sell goods at a fixed price. eBay has 26 international sites that allow sellers to sell books, electronics, furniture, jewelry, and essential oils.

You can get 40 free listings per month. An excess listing requires an insertion fee and you also need to pay a certain percentage of the value of each transaction.

3. Independent sites

Independent sites carry more meaning for pharmaceutical products. Many of these sites are providing products that can not be found on other big platforms. These site go independent usually because they own special advantages in some areas. There are several of them here: newmode.com, cartkoo.com, transomedies.com, yougomedies.com …

Try these sites and contact with them to seek the products you want. Sometimes they provide products not yet listed on their sites.

4. Zazzle

Zazzle is an online marketplace that allows designers and artists to create or customize a variety of off-the-shelf products and then sell them. There are a wide variety of products, including wedding supplies, greeting cards, invitations, clothing and accessories, home and pet supplies, art and baby products. You can freely set your own profit rate and determine the sales profit from it.

However, you need to understand Zazzle’s design tools to create the products you need, and sometimes the number of available product options can overwhelm buyers.

5. Bonanza

Bonanza has many fans, and this fast-growing platform allows more than 50,000 sellers to target their target audience in 199 countries. Bonanza now has sites in the United Kingdom, Canada, France, Germany, India, Mexico and Spain, and does not charge any listing fees or monthly store fees. Perhaps this is why Bonanza was rated as a “widely recommended market” in a survey of 50,000 sellers in 2016.

Bonanza charges a basic fee of 3.5%, and opting to join Bonanza ’s advertising program means paying an additional commission. Compared with other platforms, the cost of Bonanza is more reasonable. However, Bonanza cannot provide the same coverage or brand recognition as large platforms.

6. Rakuten

Rakuten is Japan ’s largest e-commerce site that allows you to sell goods to more than 100 million customers worldwide. Its strong global influence provides sellers with a sales advantage. They can choose to sell products in 13 categories, and they can also customize online stores freely according to their own preferences.

However, you need to pay a monthly membership fee to sell at Rakuten, and you also need to pay the sales fee and sales commission for each item.

7. Etsy

Unlike the broad appeal of Amazon and eBay, Etsy offers some differences. This unique website is suitable for creative sellers who want to sell handmade, antique and handicrafts. If you want to sell unique products, then Etsy is your ideal choice. The platform is visited by 30 million shoppers worldwide and it allows individual sellers to compete with each other without having to compete with big brands.

However, regardless of whether the product is sold or not, each listing requires a fee of $ 0.20. Etsy has 1.9 million active sellers, and competition may be fierce.

8. eBid

The online auction site eBid was established in 1998 and allows you to reach buyers from more than 100 countries. No listing fees are required, and the fees charged for each sale are relatively low. eBid has seller websites in 23 countries around the world, providing its own payment service (PPPay), which can be paid in Euros and British pounds, but can also use PayPal and Skrill.

But eBid cannot attract as much traffic as some other online markets.

9. Newegg

This technology-centric online market has more than 30 million customers and can choose to sell in more than 50 countries. Products are sold in 11 categories, and Newegg is an excellent choice for those who want to buy computer components. Sellers can also easily create detailed and rich product pages to attract more buyers.

However, the high level of attention to computers and electronics means that Newegg will not be the best choice for other niche sellers.

10. Fruugo

Fruugo has more than 1 million customers in 32 countries, and is another online market that provides global services. It ’s easy to register an account and start selling products in 21 currencies and multiple languages, including convenient translation tools to help you find global dominance more easily. In addition, you do n’t need to worry about joining or setting up fees, because you only need to pay when selling.

How to choose a cross-border e-commerce platform?

No matter where you choose to sell goods online, please make sure you fully understand the fees charged before registering. Affiliate fees, ongoing fees, listing fees, and selling expenses for each item can have a significant impact on your profits, so make sure to calculate their impact before starting online sales.

How to manage the balance of payments

After choosing the market to sell, the next question for many sellers is how to manage payments with international customers.

As more and more people buy and sell goods across borders, new solutions for managing such payments emerge.

You no longer need to rely on bank accounts for overseas payments, and you are no longer subject to transaction fees and lower exchange rates. You can also choose to open an account specifically for frequent overseas transactions.